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This week, thousands of members of The Church of Jesus Christ of Latter-day Saints across the world are changing their Facebook profile pictures to a color block that states, “I’m a Mormon.”

Jillian Farnsworth created the Facebook event encouraging members to participate with the hope that it will spark conversations about the Church between Latter-day Saints and friends who are not of the Mormon faith. More than 97 thousand people have RSVP’d to the Facebook event, saying that they will participate in the week-long campaign. 

Marie Van Straten posted to the Facebook event page stating that she will participate in sharing the gospel in anyway she can:

It may just be seen as a gimmick and a little bit of fun but then again anything that attracts attention to my beliefs and gives a opening for questions about our religion is ok with me. hastening the work anyway I can.

Mikela Lynn Jones also expressed her excitement about the campaign on the Facebook event page, saying, “this is a great idea. It’s awesome to see how many people are doing this…”

Despite the large number of members who are participating, not everyone feels this is the best way to #sharegoodness, as Elder David A. Bednar recently encouraged members to do.

Read an opposing viewpoint on LDS.net