This is a great project by Elizabeth Struk. “Be the Gold” is a social media childhood cancer awareness movement, started by Elizabeth (an LDS cancer mom whose little boy is a leukemia patient). BE THE GOLD is not a charity. They are just trying to make supporting childhood cancer as popular as Pink has gotten for breast cancer and Movember has gotten for testicular/prostate cancer.
Below is a video by the super talented Gardiner Sisters who recently posted their video supporting BE THE GOLD. It turned out amazing! Definitely worth the watch and a great project.